Does watching a movie about domestic violence...

Make you want to buy shampoo? Blake Lively thinks so.

I don’t usually weigh in on these things, because let’s face it, most of it’s nonsense anyway.

If it’s one thing I know, It’s HAIR!!!!!!

Personally though, for the last twenty years give or take, I have been adjacently involved in this “Hollywood” culture thing. Nothing A List or important but still objectively a very solid “D” level status has been achieved. So I do have a minutia of insight into this.

I learned very quickly and quite harshly that it is all about how you leverage your brand based on quid pro quo relationships that you establish with various media outlets. It can be extremely lucrative with little to no discretion on how the information is disseminated. Translation; transactions occur unfettered without truth or scrutiny.

Yet still, there is something particularly unsettling about Blake Lively, and the promotion of her new movie, “It Ends with us” based on the book by Colleen Hoover. It has been nagging at me for the past few days and I think I figured it out.

Through my social media feed I have learned ( and seen ! ) that she has been on quite a press tour lately, promoting her cocktail line, at times kind of the movie, but mostly it seems, her new hair care line, Blake Brown!

I actually thought her name was Blake Lively so already I’m confused.

Rumors of clashes with the Director, a toxic movie set, and various editing controversies have been plaguing the film since its release. It seems like everyone has a different story to tell.

Now, I must confess I was not familiar with the book on which the film was based, so I just assumed from all the shiny coverage that it must be a comedy; delightful, uplifting and light! After all swishy drinks, vintage Versace dresses and gold cubed, interlocking treatments for your tresses doesn’t really spell a serious movie to me.

But boy was I wrong.

The movie’s essential theme is that of generational domestic abuse. Horrific, violent, rapey, domestic abuse, a cycle that is so heinous the main character can only break free after the birth of her first child. Hence the title “It Ends with us.”

I won’t even bother to comment on the bizarre interviews surrounding the film and that if you turned the sound off you might even think it was promotion for “Caddy Shack Two”, because it is way more than that.

I am sure that Blake Lively, or Brown ( not sure ), is a lovely woman, with extremely lovely hair and millions of followers but how do you launch a sulphate free hair mask in conjunction with a film where you are getting the shit kicked out of you? Is this how you leverage a movie about domestic violence, utilizing it for profit from products?

I would think ice packs, bandaids and perhaps a platform in lock step with the film’s ethos could possibly help women in these horrible situations a bit more. Especially since you have a doofus like J.D. Vance lobbying on the National stage for women to remain in horrendously dangerous relationships for the ‘sake of the kids.”

Jesus.

Is J.D. Vance inadvertently helping Blake Lively sell hair products??

Thank god it is almost Friday, because Thursday just seems too confusing.

And I don’t even want to wash my hair;

MJxxxx